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Why Do I Need A SEO?

Hard as it may be to believe, there are site owners who are not convinced that they need to use search engine optimization. If you know someone who needs their eyes opened a bit, this article just might help.


There is a good chance that you work for, or with, people who either haven't heard of SEO, or don't understand why they need to optimize their website. Maybe they've invested money in all of the more conventional advertising methods, and even placed banner ads or other paid ads online. Why do they need to spend more time and money to achieve a high ranking in the search engines?


When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.


It's intellectually interesting to know that there are 917,846,342 different websites that are relevant to the search query, but really, if your website doesn't appear in the first 10 pages (or first 100 results); it's invisible to the world.


Studies have shown that most search engine users don't click past the first three pages of search results; many don't even click past the first page if they find what they're looking for. Your own experience using search engines probably confirms this.

What does this mean? It doesn't matter how many search engines spider your site; if it isn't listed in the first three pages, it might as well be invisible. Indeed, getting on the first page, among the top three results, is even better.

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