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SEO Scams

One of the most controversial offers in the SEO industry is to achieve guaranteed top 10 positions in major search engines. While this offer satisfies the need for certainty most clients have, it's important to know that no SEO can predict algorithm changes, the state of the search engine market or how competition will evolve. Therefore, they can't and shouldn't guarantee a top 10 position.


We've noticed that you are not listed in some search engines" the email begins. This is Spam that even Bill Gates receives. The best way to find an SEO company is to search the major search engines you wish to be listed upon for them and not let them come to you. After all if an SEO company can get their sites high in the search engine rankings, chances are they can do the same for you.


In early days it would have helped a website if you were listed on link farms or FFA (Free-For-All) sites, but now this will get your website penalized by most search engines. So, not only will a company take your money to put a link back to your site on 1000's of unrelated sites, but your search engine rankings will suffer for this as well. Just say no to this service. Instead practice reciprocal linking with legitimate, related websites and you will fare much better in the search engine rankings.


No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through the Add URL page.


There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away.

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